In 2017, BrainJuicer had been voted the most innovative research company six times in a row and had just enjoyed its most successful year ever. So naturally, we rebranded as System1. This presentation takes a communication-oriented peek under the bonnet of our rebrand, talking identity, distinctive assets, writing books, and the changes in the research world that led to the decision to change everything. Find out the big lessons we learned – and the one huge marketing truth we’ve experienced the hard way.
Northstar and Jaguar Land Rover have re-imagined what insight management and socialisation mean within the industry. As a team, we challenged ourselves to move beyond creative output, employee co-creation and socialisation tools towards an end-to-end insight experience. Our solution was re-interpreting The Apprentice TV series for insight generation and socialisation; its innovation being that the method for gathering insight is also the medium for sharing it.