Keen as Mustard Marketing
Lucy Davison has over 20 years of experience in B2B marketing and branding. Lucy’s founded Keen as Mustard Marketing in 2006 with the vision of providing clients great editorial and sparkling visuals. Pre – Mustard, Lucy worked at Research International as global marketing director for 7 years. Prior to RI, she worked as a marketing and PR consultant with Wickens Tutt, Southgate (now Brand House), Coley Porter Bell, Eagle Star and Nelson Bakewell, to name a few.
Ken is a Prince 2 qualified graduate in Mathematical Studies. He joined E-Tabs in Jan 2010 after 20 years of experience in the market research industry including positions at MORI and then Ipsos, where he developed a Data Delivery team to address client reporting and data visualization needs. At E-Tabs, Ken leads the Data Visualization & Dashboard department where his team helps clients to present survey findings in innovative, informative and engaging ways and is overseeing the development of a new Dashboard Designer tool for market research.
Caroline Florence is the founder of Insight Narrator, an independent training and coaching consultancy that helps professionals working with research and data increase the impact of what they do. Caroline is passionate about turning evidence based insights into commercially relevant stories that drive engagement with ideas, influence decision making, inspire others and improve results. A thought leader in business communication she regularly runs training session for The Market Research Society, Insight Management Academy and Chartered Institute of Marketing, as well as speaking at events held by ESOMAR, SCIP (Society of Competitive Intelligence Professionals), WiRE (Women in Research) and Women in Data.
Prior to establishing Insight Narrator in 2012, Caroline spent 15 years working in market research, competitor intelligence and data analytics roles on the both supplier and client side, with companies as diverse as Masterfoods, Mitchells & Butlers and the Royal Mail Group. Whilst at Royal Mail, Caroline was responsible for establishing and leading a new team in the marketing services function to deliver market measurement models, econometrics, competitor intelligence, pricing and segmentation models to the business.
In her senior agency side role for Synovate/ Ipsos, Caroline held various leadership positions in both the UK and Australia and was responsible for motivating and coaching large teams of researchers and analysts to perform at their best and deliver real insights to clients across multiple sectors.
Keen as Mustard Marketing
Simon is the Creative Director at Keen as Mustard and as worked as a design director in the market research industry for over 15 years. Before Mustard Simon was the Graphic Design Leader at TNS and then Research International for over 7 years. Simon is an expert in all things graphical – design, print, websites, and data visualisation, particularly in the research and B2B field. He owned his own design company before joining Mustard as Creative Director in 2012.
Virginia has been Managing Director of customer experience specialists Network Research & Marketing Limited since 2007 having joined the agency in 1996. She has over 30 years’ research experience with the last 10 spent helping leading blue chip businesses improve their customer relationships.
In 2013 Virginia spearheaded a revamp of Network, including a brand relaunch and positioning refresh. This has significantly enhanced and extended the company’s marketing and PR programmes.
Virginia is a Full Member of the Market Research Society (MRS), a member of the International Journal of Market Research editorial advisory panel (IJMR) and current Chair of BIG (Business Intelligence Group).
Northstar Research Partners’
Matthew founded Northstar Research Partners’ London office in 2001. Since then he has acted as the UK Managing Director, with responsibility for developing Northstar’s international presence and establishing the UK as a core part of the Northstar network of offices.
Communicating insight creatively and distinctively is a core part of the Northstar way of doing business. Whether it be branded projects, bespoke gamification, insight campaigns or research inspiring art, Northstar is conspicuous as a business that drives stakeholder engagement through inspired design and delivery.
Northstar Research Partners’
Armed with an independent spirit and a fascination for experiencing different cultures, Daniel has left his native home of Toronto, Canada and moved to London, England to live and work. He is an Associate Director at Northstar Research Partners and has over 5 years of experience in the industry, managing both quantitative and qualitative studies across a range of sectors. Daniel’s skills extend beyond research. Whilst he’s had formal and academic training in conjoint, moderation, semiotics and journalism, Daniel’s remit now also spans into the creative directing of films, magazines and assembling expert consortiums – all in ways that meet client’s objectives.
Arti|fact, Gongos, Inc.
As Director, Arti|fact, Brett Bridges works with marketing, brand, and insights teams to transform the way knowledge is socialized and preserved inside organizations. Returning to Gongos, Inc. in 2014, Bridges was formerly Manager, Consumer & Shopper Insights at Safeway. Prior to that, he was Senior Advisor, N.A. Consumer & Small Office Marketing for Dell. He had spent three earlier years in research roles at Gongos Research, while he earned his MBA from the University of Michigan, and studied design and digital imaging principles at the College for Creative Studies. Bridges resides in San Francisco, CA.
An experienced brand engagement leader, Mark’s career has seen him rise through the ranks with the Post Office to become the Customer Engagement Manager back in 2006. His was responsible for bringing research insights into the organisation and driving action to improve the customer experience across all channels.
This role involved analysing existing processes and research to spot gaps and new opportunities. Mark then led the development of new engaging processes and communication content to re-in vigour existing insights and embed new ideas into a network of over 11,000 branches.
In 2010 Mark left the Post Office to pick up the mantle of Engagement Director for Chime Insight & Engagement Group. Here he helps client organisations develop communication and engagement strategies to help their insights make a real difference. He is recognised as a being able to develop a story that brings alive insights in a way that makes sense to front line operators which in turn allows them to understand how they make a difference in the way that they interact with customers.
His work on engagement projects involves working with a number of large UK based financial service organisations and retailers as well as in a range of organisations around the world. He is able tp deliver a wide range of engagement outputs across numerous subject areas.
As a recognised face in storytelling & engagement circles, Mark’s passion for educating marketers as to the benefits of research has seen him take to the stage at various MRS Conferences, ACS, CIM Summer Conference, Directors Engagement Forum and ESOMAR conferences.
Jon has been with E-Tabs since their early days and has occupied a number of roles within the organisation. His biggest achievement was in setting up their Bureau Reporting Service, which is dedicated to helping research agencies and brands produce their research reports.
In leading that division over the past 10 years he has worked with research agencies from all corners of the world, including all of the large agencies past and present such as Kantar, TNS, IPSOS, Nielsen, Millward Brown etc., along with scores of other small & medium sized agencies and brand insight teams. This exposure to the entire breadth of the research reporting industry has provided a wealth of experience and extensive project knowledge.
Happy Thinking People
Edward Appleton is director global marketing with Happy Thinking People. Edward has worked for over 20 years in market research on both agency and client side. Prior to his current role, Edward was senior insights manager with Coca-Cola in Berlin; before that he was European insights manager at Avery Dennison. His career started many moons ago with Mass Observation (UK) Ltd., which he left to join the insights team at Nestle UK. Edward is bi-cultural (English/ German) and speaks fluent French. He is a member of AQR, ESOMAR, QRCA, MRS UK, and is a founding board member of Mobile Research in the Mobile World (MRMW).
Happy Thinking People
Katharina Ladikas is senior research director with Happy Thinking People, with over 20 years’ experience in market research, mainly in Germany and the UK. She spent eight years in London working for MORI & NOP, often on multinational studies. She is an experienced moderator of workshops, concept labs, focus groups and IDIs, as well as combined qual/quant studies. Her work focuses on strategic research for a large number of brands, covering both FMCG consumer studies (brand/product innovation & testing, concept development & evaluation) as well as internal management projects, insight generation and more. She has a German/Greek background.
Marta is the founder and owner of redaviZ, a data visualisation company. She developed the Integrated Data Visualisation Concept which is a fusion of data analytics and visual design. She helps her clients to turn data into visually appealing and impressive reports. With the appropriate use of technology and automation she increases the efficiency and accuracy of the client deliverables. redaviZ offers a 360° consultancy for improving the client deliverables process from discovery and analysis to recommendation and implementation.
Tas is a Man of Many Lanyards. He runs his own training company and is a course director for the Chartered Institute of Marketing and the Market Research Society, running courses on storytelling, behavioural economics, insightment and creative briefing amongst others.
He is an associate lecturer at London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities. He is also a long-term ad agency planner/strategist and still freelances with several ad agencies and clients.To complete the set, Tas is a trustee of the Phoenix, the oldest cinema in the UK. Tas also speaks regularly at conferences, most recently in Chicago, Shanghai, Hong Kong as well as many in the UK.
He is the author of The Storytelling Book, a guide to using storytelling techniques to improve presentations and communication.The book was CIM’s book of the month in December 2015 and was Runner Up for Marketing Book of the Year award.
Tom has worked in Market Research for over 30 years and has a deep understanding of it from touching on almost every facet of the industry in that time. He began his career at Millward Brown and has been with E-Tabs for almost 15 years. As E-Tabs’ Dashboard Team Leader he has the responsibility to help design, build and deploy research dashboards for clients ranging from the smallest research agency or brand to global research providers. His passion is for Dataviz and has specialised in Dashboard design for over 5 years.