Day 1 – Communicating data, research & insight
Tom Ewing, System1Group
All change! Rebranding from the inside
In 2017, BrainJuicer had been voted the most innovative research company six times in a row and had just enjoyed its most successful year ever. So naturally, we rebranded as System1. This presentation takes a communication-oriented peek under the bonnet of our rebrand, talking identity, distinctive assets, writing books, and the changes in the research world that led to the decision to change everything. Find out the big lessons we learned – and the one huge marketing truth we’ve experienced the hard way.
Simon Dunn, Keen as Mustard Marketing
Creating animated video deliverables using Apple Keynote
We are increasingly being asked to create top line deliverables that are short, impactful and engaging – and that can be easily shared internally or marketed to attract new sales leads. We all know that using PowerPoint in this context is difficult, but the more recently available presentation/deliverable software such as Prezi, Sway and Adobe Spark are failing to live up to their promise. And the best solution, animated explainer videos, require a high-level knowledge of complex software such as Adobe After Effects – and take a very long time to produce.
The solution? You can easily create a self-running, animated presentation using Apple Keynote (the Apple equivalent of PowerPoint) and incorporate many of the effects and techniques used in professional, high-level animated video production. This presentation will take you through a step-by-step process to create easy, high quality, digestible, and shareable animated video insights.
Rhiannon Price and Daniel Tralman, Northstar Research Partners
James Livingston, Jaguar Land Rover
The Apprentice: The real winner in the boardroom – How turning research into a TV show can really change the game
Northstar and JLR have re-imagined what insight management and socialisation mean within the industry. As a team, we challenged ourselves to move beyond creative output, employee co-creation and socialisation tools towards an end-to-end insight experience. Our solution was re-interpreting The Apprentice TV series for insight generation and socialisation; its innovation being that the method for gathering insight is also the medium for sharing it. Four different data streams across three markets were designed, executed, consolidated and socialised under the guise of The Apprentice, culminating in target customer exploration conducted as if research participants were candidates on our own version of the show. Three episodes and three teasers were created in collaboration with a production company, and so far, have been watched by 2,500 people across the entire business. We believe it deserves to win as it shows bravery, passion, skill and collaboration to embark on a new, un-tested approach to insight management for a study where insight would lay the foundations for JLR’s launch into a new segment worth £220 billion. The insight has had considerable reach and been instrumental in making future strategic decisions. Furthermore, it has created a scalable blueprint within Northstar to be applied across budget ranges.
Day 2 – Data visualization and dashboards
Virginia Monk & Joe Parker, Network Research
Getting personal with data visualisation
Historically, as an industry, we’ve relied upon a one-size-fits-all reporting offering (tables, PowerPoint templates, simple predefined dashboard template etc.); but will this de-personalised approach cut the mustard in an increasingly personalised world?
At Network Research, We believe that a tailored, made to measure approach is the correct one for visualisation. Graphical personalisation, whether aimed at the brand or the individual, helps to engage, direct (storytelling/ data guidance) and communicate. It is essential to understand how users will interact with the data, what they like and don’t like, and what sorts of journeys they will take.
We will discuss how user group workshops (both internal and external) have shaped the reports and visualisations we produce, what activities we use to generate thoughts and discussion, the evolution of a viz (and how we let the users change our mind), and finally some feedback from the users themselves.
Bruce Krulwich, E-Tabs and Jamey Corriveau, Askia
Easy Visualization of Market Research Data – The Quest for the Holy Grail
A hairdresser wouldn’t try to cut hair with a knife. Sure, the knife can cut hair but that is not what it was designed to do.
Market research data and visualizations are unique, and as such need dedicated tools for their handling and creation. When it comes to creating visualizations much of the industry rely on tools either not built for our purposes, or do not go far enough in meeting our requirements. However, there is good reason for that; market research data is very difficult to make easy to visualize.
Join E-Tabs and Askia as they discuss the complexities of MR data, why it is so tricky to work with, and their journey together to provide market research with the data viz holy grail.
David Glickman, E-Tabs
All about icons
It is becoming increasingly important for presentations of market research results to be engaging and visual. A common way to help achieve that is through the use of icons; however finding the right icons that suit your particular needs and using them appropriately, without violating copyright, is not so straight forward.
Join David, one of E-Tabs’ data visualization consultants, as he discusses some of the many ways to source, edit and utilise icons in your presentations to help boost the visual and professional appearance.
Day 3 – Storytelling in deliverables
Beatriz Diaz, SlideSho
Smartphones and PowerPoint working together to produce powerful presentations
Smartphones can be a powerful tool when it comes to market research presentations. We can now easily and simply incorporate features that were once (not so long ago) thought of as complex and not in everyone’s reach. Whilst admittedly not ‘rocket science’ or the latest in technology, with a little bit of imagination we can add a lot of value for our clients. We can create effective and visually appealing presentations, taking our audiences through a customer or consumer’s journey and stepping into their world. This presentation will take you through the step-by-step creative process. It will show you the apps used and how to use them, it will take into account the overall design of the presentation or the look and feel of the slides based on a company’s corporate branding and colours, it will demonstrate the use of simple but effective animation and transition techniques to create the journey, as well as the creation and use of vectors and iconography, and finally it will show you how to output as video ready for file sharing.
Isabelle Marchand, Lloyds Banking Group
Leveraging insights through storytelling
Corporations are literally drowning in information. IBM estimates that around 2.5 quintillion bytes of data are created every day. The rise of Big and Open Data has exposed the struggle to communicate insights to an untrained audience. Originally the challenge was just focused on the accuracy of the analysis, now it has broadened to encompass the ability to share it in an engaging and digestible format. There is no magic recipe to create a good story from data however applying a series of practical steps helps to set up a clear and convincing argument.
Ray Poynter, The Future Place
Telling stories with numbers
Many market research stories derive their core message from numbers. However, the use of numbers in the telling of those stories needs to be conducted with care. Large amounts of numbers, whether in the form of tables or graphs can obscure the message and the call for action. The absence of numbers can render the story lightweight and lacking in credibility.
This presentation shows how to use numbers in storytelling in ways that increase engagement, salience, and the probability that the presentation will be followed by action. These practical tips will help you blend information and emotion in ways likely to enable change.
Day 4 – New tech for deliverables
Ian Bramley, Populus
Alastair Goode, Gorilla In The Room
Researching in–store, at home. Using virtual reality within quantitative surveys
Our clients challenge was to create a more eye-catching point of sale for a product in store, which more clearly (and immediately) conveyed what the product is and what the benefits are. With limited space and a crowded environment, the challenge was to bring the retail environment to life in a survey environment.
Populus designed an intuitive mobile survey solution that integrated a virtual reality 360-video into the survey itself. Respondents were sent Google Cardboard headsets to their home and then invited to take part in the survey using their smartphone.
It was found that the use of virtual reality within the survey provides two clear benefits. Firstly, it reduces costs as physical mock-ups of multiple in-store displays did not have to be produced. Secondly, it provides an in-store context not possible with images of displays alone, thus enhancing the quality and applicability of the research.
Katy Irving, HRW Healthcare
Reality Check: How virtual and augmented reality outputs can engage and immerse
Every brand team looks to bring their customers in to the boardroom in a real and tangible way, and we know that priming and contextual cues are critical facets driving behaviour. In the healthcare space, where we work, it can be difficult for brand teams to really see, hear, and feel the customer environment. The hum of the hectic ICU, the crowded desk of a primary care physician, or the darkness of an elderly patient’s home.
Digital technologies (heads up displays like glasses, virtual reality, and augmented reality) are becoming more accessible and cost effective, making these outputs even more accessible to capture in a research environment and bring to clients in a way that really puts clients in their customer’s shoes.
In a series of case studies covering self-funded and client research, the HRW team showcase an honest review of the benefits, drawbacks, and considerations for how to utilise these technologies, including how:
- The point of view lens is more effective at facilitating empathy
- The novel style of augmented reality outputs can help deliver greater attention to research output within client companies
- The immersive nature of virtual reality is associated with higher detail retention and can communicate ‘intangible and experiential’ outputs
Dave Carruthers, VoxPopMe
The future of video!
Designed to inspire and educate, this short session looks at the evolution of video research. In the last five years, the possibilities of video insight have been turned upside down. Technology has transformed video from a time consuming, costly research tool into an agile solution that can be deployed by any researcher in minutes – without even having to leave the desk.
Join Dave Carruthers, Voxpopme CEO & Founder, to discover:
- How technology has turned video into an agile, end-to-end solution
- The current range of advanced automation that takes the pain out of capturing, analysing and sharing video insight
- What the future holds for this rapidly advancing form of insight
- How the world’s leading agencies and brands are deploying these tools in a variety of practical use cases