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    Join us for a week-long festival of insight communications.

    From the 31st October E-Tabs and Keen as Mustard Marketing bring together in-house expertise, guest speakers and a client side perspective to demonstrate the benefits of excellent communication of insights and data visualization.

    Register now and choose which days you want to attend.

Viz-Fest 2016 is a week-long webinar series that brings together market leading experts from both agency and client-side fields to explore data visualization, insight communications, and its importance in the changing market research landscape.

 

At 4:30pm UK time (5:30pm CET, 11:30am EST, 8:30am PDT) for 4 consecutive days from the 31st October you will learn the importance of good communications, how to communicate your insights to clients, how to create arresting infographics and be able to pose your questions to industry experts. Viz-Fest 2016 will provide you with the know-how to give your research impact in the boardroom and drive actionable insights for your clients.

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Topics Covered

DAY 1

Visual Branding and Identity

  • A client’s view of branding and deliverables
  • The execution and strategy of good visual branding
  • How to execute an internal branding strategy
  • Branding your insight projects for engagement

DAY 2

Deliverables and communications

  • Making a difference to your deliverables
  • Future proofing and automating your client templates
  • Create engaging deliverables through DIY creativity
  • Immersion techniques in stakeholder communications

DAY 3

Data Visualization and Dashboards

  • Data driven infographics
  • Real time vs near time dashboards, what’s right for you?
  • Data Visualisation Keynote

DAY 4

Story Telling

  • Creating an engaging research story from beginning to end
  • Finding the golden thread of a story in your research
  • Presentation to be confirmed

Day 1

  • 4.30pm (UK time) Client presentation - TBD
  • 5.00pm (UK time) The future’s bright, the future’s branded

    Lucy Davison

    In a furiously busy and crowded market good visual branding can clarify the messages of agencies to clients and help clients make good choices. In this session, Lucy will reprise her presentation, created with Paul Buckley of GSK, looking at the role good visual branding has to play in improving the world of market research..

  • 5.30pm (UK time) Out with the old – Internal branding and you

    Virginia Monk

    A rebrand is often thought of as an external process, but what about internally? Ginny Monk explains the importance of an internal brand strategy, and how it can increase staff engagement and ensure a smooth customer experience for your clients.

  • 6.00pm (UK time) Branding your insights

    Mahdis Nikou

    As market researchers we do not market out own product – insight – very well. Discover how you can elevate your project beyond  a ‘piece of research’ by giving your projects  a name, a logo, branding and design themes.

Day 2

  • 4.00pm (UK time) Making a big difference with small changes

    Simon Dunn

    Clarity and visual appeal can be achieved with the simplest changes to PowerPoint. Watch Simon develop a slide with minor tweaks and changes to give a more balanced and better looking end result.

  • 4.30pm (UK time) Future Proofing and Automating Your Client Report Templates

    Jon Hackenbroch

    Starting the reporting phase earlier in the research process and utilising automation is a great way to help ease pressure. This presentation will highlight some of the pitfalls encountered when undertaking advance reporting and automation, and go through many of the questions that should be considered when setting up a project design template.

  • 5.00pm (UK time) DIY Creativity…. – Yes, You Can Do It!

    Edward Appleton

    Discover how to simplify complex messages and keep stakeholders engaged through the DIY creativity of your own researchers. Long live DIY creativity in Market Research!

  • 5.30pm (UK time) Immersion Techniques in Stakeholder Communications

    Brett Bridges

    Once upon a time, 80 page reports reigned. But now future-minded researchers are leveraging techniques to deepen understanding of diverse communities. Explore how you can use immersive techniques to grow engagement with stakeholders.

Day 3

  • 4.30pm (UK time) TBC
  • 5.00pm (UK time) Data Driven Infographics

    Marta Blankenberger

    In the last few years infographics have become a popular way to report data. However they have been primarily created by designers with high-end design software. Marta will demonstrate how state of the art infographics, PowerPoint and automated charting are not contradictions.

  • 5:30pm (UK time) Real Time vs Near Time Dashboards

    Ken Brewster

    “I need a dashboard updated in real time!” is a common demand from clients, but in truth there are few situations in which real time updates actually add any value. We’ll look at the implications of having real-time updates, technical and otherwise and whether you need real-time or near-time.

Day 4

  • 4.30pm (UK time) The final word.

    Caroline Florence

    A great story is like Olympic gymnastics. A dodgy ending can have serious consequences on the final marks. We’ll explore how you can provide a concrete resolution to your story. And ask how can we make a recommendation when we only see a proportion of the picture from our analysis?

  • 5.30pm (UK time) Finding the Golden Thread

    Anthony Tasgal

    We all operate in a world that is DRIP – Data Rich, Insight Poor -where everyone wants to get their message across, but no one has time to listen. Anthony will explore how you can be insights rich by applying insights from behavioural economics into story telling.

  • 5.00pm (UK time) TBC

Confirmed speakers

lucy-speaker

Lucy DavisonKeen as Mustard Marketing

METADATA-START

Ken BrewsterE-Tabs

simon-speaker

Simon DunnKeen as Mustard Marketing

C250 (2)

Caroline FlorenceInsight Narrator

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Presented by

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Supported by

Insight_Narrator

Media Partner

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